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Typically, there are three alternative approaches to managing a home improvement project: hiring a general contractor, directly hiring specialized contractors, or doing the work oneself.
A general contractor oversees a home improvement project that involves multiple trades. A general contractor acts as project manager, providing access to the site, removing debris, coordinating work schedules, and performing some aspects of the work.
35% of homeowners, according to the Remodeling Sentiment Report bypass the general contractor, and hire tradesmen themselves, including plumbers, electricians and roofers.
Another strategy is to "do it yourself" (DIY). 67% of homeowners report they will do some work themselves when they remodel according to the Remodeling Sentiment Report. Several major American retailers, such as Home Depot and Lowe's, specialize in selling materials and tools for DIY home improvement. These stores host classes and carry numerous books to teach customers how to do the work themselves. DIY websites also provide information, in the form of how-to videos, articles and step-by-step instructions.
Marketplace conditions that can motivate DIY home improvement include (1) the economic benefits of DIY, (2) a perceived lack of goods and service quality, and (3) the limited availability of desired goods and services. Besides a finished product, individuals can create higher order outcomes such as Producing a Better Life, Control in Life, Fun and Excitement, and a Sense of Self-Improvement.[2]
